If you wear prescription eyeglasses, you already know that the price of lenses and frames can be astronomical for consumers, especially those without insurance. If you go into any traditional, brick-and-mortar eyeglass retailer, you will find yourself shelling out hundreds of dollars, and that very well might be just for your lenses alone. With the price of eyeglasses being so expensive in almost every physical store, many people have resigned themselves to the belief that paying large amounts of money in order to see properly is inevitable.

However, there are other, better options for glasses wearers. Online eyeglass retailers are becoming increasingly popular as consumers begin to realize that these retailers help them save money without compromising quality. With online eyeglass retailers, customers can spend a fraction of the price on lenses and frames as they would in a physical store.

Popular online retailers, like 39DollarGlasses, offer prescription glasses starting at just $39. Our company was started by eye doctors, so consumers can trust they are receiving high-quality glasses while paying up to 70% less than they would at a physical retail location. With online retailers like 39DollarGlasses offering affordable, fashionable prescription glasses, many consumers are left wondering why brick-and-mortar eyeglass retailers charge so much for their glasses.

Eyeglass Monopolies

While consumers know that frames can come in all shapes, sizes, and materials, many people would be surprised to know that a lot of them come from the same place, too. Luxottica, an Italian manufacturing company, produces the majority of eyeglass and sunglass frames that consumers find in brick-and-mortar stores. From Ray-Ban to Prada, Luxottica owns several eyeglass brands.

With no significant competition to regulate pricing, Luxottica is able to charge whatever amount will garner the most profit. This is a major reason why online retailers are more important now than ever.

Profit Margins

One reason why brick-and-mortar retailers offer glasses at prices far higher than online retailers is because they have significant profit margins. Glasses offered from both options use the same materials and have the same quality, but the prices are often marked up in physical stores. Considering that frames cost less than $10 on average to manufacture, you should not be eager to spend $150 or more on frames in a store. Stick with online retailers who will offer you the same frames at a reasonable price. Because online retailers sell more frames, they can operate using a different pricing model and offer their glasses at a discounted rate.

Additional Fees

When you purchase glasses from a traditional retail store, you are paying for the extra fees that are accrued along the manufacturing process. For each frame they sell, traditional stores have to pay licensing fees to the brand, warehouse and distribution fees, shipping costs, employee wages, and more.

Online retailers do not require all of these additional fees, so your lenses and frames are not marked up to cover extra costs for the retailer.

If you want a pair of reasonably priced prescription eyeglasses, visit 39DollarGlasses and browse our extensive selection of glasses and sunglasses.